Sensodyne Strengthens Presence in Oral Care Category with launch of its first Mouthwash in India
Bhubaneswar : Sensodyne, a leading oral care brand from the house of Haleon (erstwhile GlaxoSmithKline Consumer Healthcare), is proud to introduce its latest innovation – Sensodyne Complete Protection+ Mouthwash. With an existing line of toothpaste & brushes designed for people with sensitive teeth, the introduction of the new mouthwash brings Sensodyne’s trusted science in a new and exciting format.
Mouthwash in India is one of the fastest growing segments in Oral Care category. As Indians become more health conscious, Sensodyne wants to educate people on the benefits adding Mouthwash to their daily oral care routine. Sensodyne Complete Protection+ Mouthwash is designed to complement daily brushing routine, adding an extra layer of protection to oral care. With a formulation free of alcohol, it provides protection against tooth sensitivity and enamel wear to maintain strong teeth. The presence of fluoride helps fight against cavities and the refreshing cool mint flavour leaves behind a feeling of freshness, without any burning sensation.
Ms. Bhawna Sikka, Category Lead – Oral Healthcare, Haleon ISC, expressed enthusiasm about the first Mouthwash launch from Sensodyne, stating, “Our mouth is the gateway to our overall health & therefore it is extremely important to prioritise Oral Health. As a brand, our endeavour is to deliver superior science products to meaningfully cater to consumer needs. With Mouthwash, we will be able to help people seeking holistic oral health solutions. We are thrilled to introduce Sensodyne Complete Protection+ Mouthwash, that will provide consumers protection from sensitivity, enamel wear & cavities. This expansion offers our consumers a comprehensive Sensodyne regimen that includes toothpaste, brush and now a mouthwash.”
Sensodyne Complete Protection+ Mouthwash will be accessible at various grocery, chemist, modern trade, and e-commerce platforms across India. The new product is available in two convenient pack sizes – 100 ml at an MRP of Rs. 130 and 250 ml at an MRP of Rs. 230.
